/services/ppc
PPC
Pay Per Click & Google Paid Search
Strategic paid search & pay per click management in Bournemouth, Winchester, Southampton and Hampshire
We offer PPC management in Winchester, Bournemouth, Poole, and Bath combined with any of our other services. When you combine strategic PPC with website optimisation and a well-structured customer journey, you can be sure you're receiving maximum ROI. The way our PPC services achieve maximum returns is our ability to create strategic campaigns to reach a highly targeted audience, driving qualified traffic to custom-built landing pages with the single focus of user conversion. With Utopi, whether through search advertising, shopping ads, or video campaigns, our strategic targeting places your brand in the spotlight, achieving measurable results.
What We Do
Strategic PPC Management
To ensure the lowest click costs and highest ROI, we only offer Google paid search as part of one of our other web optimisation packages. This approach allows us to create a fully optimised customer journey, driving maximum impact for your business. With PPC, the targeted ads are highly trackable, allowing you to measure performance in real time. This means everyone visiting your website via a paid search campaign has a genuine interest in your business, making PPC one of the most measurable advertising channels.
We provide expert campaign management, optimising your ad copy, keywords, and bidding strategies to maximise ROI and conversions. We continually fine-tune your campaigns, ensuring you stay ahead of the competition. That is not all, as in order to make PPC campaigns most profitable it involves understanding the data and making small, strategic changes. This process of re-channelling funds into successful ads and removing underperforming ones ensures that ROI improves over time.
Another element of our PPC management is the way we build a strategic campaign structure. We take a data-led approach to selecting the most relevant keywords, the level of competition on a particular keyword and how much traffic it is likely to generate, and organise them into campaigns and ad groups. This structure allows us to monitor the success of separate ad groups, enabling us to focus on the ads that are making you money.
The thing that really sets us apart in our PPC management is that we consider PPC as an element in the wider customer journey, this means, the creation and optimisation of targeted landing pages. Users who click your ads need to be directed to a relevant landing page, one designed for a specific purpose, such as product promotions or sign-ups.
Our team includes landing page design and optimisation in our campaign setup to ensure higher conversions and lower bounce rates. We create relevant landing pages with clear calls to action, geared towards getting you conversions and increasing your ROI.
Once the campaigns are running we offer ongoing optimisation and reporting. We take a scientific approach to optimising your campaigns, making data-driven adjustments to improve performance.
By integrating PPC with our web optimisation packages, we ensure a seamless and highly effective digital strategy that drives qualified traffic, increases conversions and maximises your return on investment.
Find out more about how our audience focused strategies for paid search advertising can boost your website performance.
We are a small optimisation studio, passionate about SEO & UX design
Flexible SEO packages for fast growing businesses
Keyword Targeting
Lead Generation
Design and Development
Site Speed Optimisations
Penalty Recovery
Search Strategy
Reporting and Analysis
Content Creation
We never have a one-size-fits all approach...
Search Ads
We find this is the most popular type of PPC because it generally drives high-intent traffic with a high chance of converting. Your ad spend is used to bid on selected keywords where your website link along with a text-based ad will appear on search engine results pages (SERPs). When a user searches for a relevant keyword, the ads will appear at the top or bottom of the search results, driving traffic to the website
Shopping Ads
Shopping ads are specifically designed for e-commerce websites. These ads display product images, prices, and descriptions directly in search engine results when users search for specific products and are highly effective for driving qualified traffic to online stores. Shopping ads provide users with a browsing experience without leaving the SEPR and are effective for increasing website visibility in highly competitive niches.
Paid Video Ads
PPC video advertising is a dynamic and captivating way for your businesses to engage the target audience and boost brand awareness. We combine the power of video content and strategic ad placement to maximise campaign effectiveness. Included in our service we provide video creation, campaign planning, and ad placement across platforms like YouTube. With PPC video advertising, you're able to create impactful video campaigns that drive engagement, increase brand visibility, and leave a lasting impression on your audience.
We'll Help You Get There!
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Established 28+ Years
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Specialists in SEO and digital conversions
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Full service marketing agency
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100s of successful projects
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Fully bespoke digital services
Collaborative Client Partnership
We work with you to achieve your goals. We're at the end of a phone, drop us an email or work with us in-person.
Data Led and Results Driven
Everything we do is data driven to achieve up-trend results
Family run for Over 25 Years
We pride ourselves on a personalised service, built on trust, reliability and passion
Our Services
We are a small optimisation agency, passionate about data driven results
SEO
Search Engine Optimisation
An SEO-optimised website is more likely to secure higher search engine rankings, ultimately establishing your business as an authority in your industry.
CRO
Conversion Rate Performance
Conversion Rate Optimisation helps businesses capitalise on every user who lands on the website, boosting ROI across channels.
Web Design
Web Build and Design
Our web design services seamlessly blend aesthetic creativity and conversion-driven strategies to craft captivating websites that guide visitors toward key content and actions.
PPC
Pay Per Click
PPC or paid search marketing is the ultimate tool for instant visibility, reaching a highly targeted audience, boosting brand visibility, and driving qualified traffic to the website.
Video
Video Creation
Video is not just a captivating medium; it has become an essential tool for SMBs to engage their audience, drive impactful results, and boost their SEO performance.
Graphic Design
With a specialisation in brochure print and exhibition materials, we excel at crafting visually compelling and strategically impactful designs.
Our Loyal Clients
We pride ourselves on our outstanding client relationships, where we deliver real data driven results but also offer tailored digital support.
Tel: 01794 83 00 42
Utopi Digital Optimisation
Old Stable Offices
Standon Road
Hursley
Winchester
SO21 2JH
Utopi Digital Optimisation is a division of Cammegh Davies Fleming
Registered Company 03057611
