Emmy Cammegh,the Founder of UTOPi Digital Optimisation, is an SEO professional with nearly a decade of experience in Search Engine Optimisation. Throughout her career, she has worked both in-house and agency-side, collaborating with some of the biggest names and working in the most competitive spaces within the UK market, with past clients including Visa, NHS and Royal & Sun Alliance Insurance. In 2020, Emmy joined the family-run agency and founded UTOPi Digital Optimisation as its rebrand. Emmy is currently authoring her first book, titled Zero to Top 3, which is a DIY guide to SEO and GEO for organic website growth.
Emmy Cammegh is also passionate about reshaping the narrative around women in business, particularly within the male-dominated industries of SEO and tech. Her perspective has been shaped by both her professional experience and the lived reality of navigating leadership as a woman in a space that has historically lacked gender diversity. Through UTOPi Digital Optimisation, Emmy is building an agency that celebrates women in business across all sectors and helps break down outdated beliefs, creating space and support for women to lead confidently and authentically.
In her blog,
Building a Woman-Owned SEO Agency, she reflects on the challenges of finding her voice in SEO and how those moments shaped her commitment to doing things differently. Her approach to business isn’t about fitting into the mould, it’s about remoulding it. By fostering transparency and prioritising a values-led strategy, Emmy continues to lead by example, proving that sustainable success can (and should) be built on your own terms.
