Established 28 Years
Flexible Packages 
Based on the South Coast

SEO

Search Engine Optimisation

With nearly a decade of delivering SEO services in Dorset, Hampshire, Salisbury and Devon, we developed our own unique methodology for SEO and organic optimisation.
We deliver SEO services in Dorset, Hampshire, Somerset and Devon that focus on generating cost-effective leads through strategic website development. This is getting more of the right people to your website naturally from search engines (like Google or AI search) without paying for ads. Built around our Organic Optimisation Model, designed to support full-funnel SEO, our approach mixes traditional SEO strategies with CRO and AI-search optimisation to drive a higher volume of traffic and leads.

Our Strategic SEO Development Plan

We don't believe in overcomplicating things with rigid retainers or contracts.
 We do believe in giving you the choice between DIY, consultancy advice or fully managed plans.

Get a 6-Month SEO Plan for More Traffic, Leads & Sales

We’ll create a bespoke organic website development plan, tailored to your goals and website needs, based on our Organic Optimisation Model. You can choose to implement it independently, work with us on a consultancy basis, or have us fully manage the implementation.

What sets us apart is our flexible, no-strings-attached approach. Unlike many agencies, we don't tie you into lengthy contracts or demand ongoing retainers. As a family-owned business, we understand the importance of trust and transparency in everything we do.
Your 6-Month SEO Success Plan Starts Here

pay once

From:
£825
GET CUSTOM PLAN

PERFORMANCE AUDIT

A Full Assessment of Your Website
A comprehensive SEO audit of your current website performance.

AI-INTEGRATED SEARCH ANALYSIS

Sentiment & Visibility Analysis
A review and action plan to target AI-Search Opportunities. 

TECHNICAL IMPROVEMENTS

Technical + Link Audit 
Ranked list of technical fixes ordered by their potential to boost your site's search performance and ROI.

MARKET & COMPETITOR INSIGHTS

Market Opportunity Analysis
This identifies untapped keywords, audience segments, and content gaps, helping businesses surpass competitors.

SEARCH INTENT OPTIMISATION

Keyword + Content Strategy 
Ensuring your website perfectly matches what your customers are actively searching for.

6 MONTH IMPLEMENTATION PLAN

SEO Roadmap
Month-by-month implementation roadmap for all proposed SEO improvements delivered in order of maximum impact.
What We DO

Flexible SEO Services

All our SEO services begin with a free consultation, allowing us to assess your website's strengths and weaknesses while understanding your individual business goals. Our aim with any SEO strategy is to create a competitive niche, target high-intent audiences, and optimise your site for relevance, authority, and, most importantly, increased rankings. This approach forms a long-term, sustainable strategy that evolves continually to keep your website ahead of competitors and deliver maximum ROI.   It is our belief that SEO is the most sustainable way to achieve maximum long-term ROI for any website, regardless of its age. Investing in SEO can secure the future success of your online visibility. This not only drives more users to your site but also increases the number of conversions each month, lessening the reliance on costly pay-per-click (PPC) and other advertising methods.   We are passionate about delivering top rankings without neglecting your website's primary purpose: helping customers make purchases or get in contact with your business. Our comprehensive approach addresses not only driving traffic to your website but also increasing the number of conversions. We leave no stone unturned in achieving tangible results for your business when you partner with us. Strategic keyword targeting and content optimisation are central to our methodology, ensuring your content aligns with Google algorithms and encourages customer engagement and browsing.   Utopi's commitment to excellence and sustainable SEO practices ensures that your business will not only see significant improvements in search engine rankings but also experience long-term success.  
Build your business & improve Google rankings with a free consultation
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Flexible SEO packages

We are a small optimisation studio, passionate about SEO & UX design

KEYWORD TARGETING

DESIGN & DEVELOPMENT 

PENALTY RECOVERY

SITE SPEED OPTIMISATIONS

REPORTING & ANALYTICS 

CONTENT CREATION

We never have a one-size-fits all approach...

Local SEO for Businesses on the South Coast

Our local SEO services are designed to help your business in Dorset, Hampshire or the South West gain search engine visibility exactly where your customer base is. In order to achieve top results, we look at both your Google Business Profile for the Local Map Pack and geo-targeting your website. Featuring in the Local Map Pack is increasingly significant, as it showcases local business listings and maps for location-based queries, often occupying a substantial portion of the SERP above the position 1 ranking.   By optimising for local traffic, we drive targeted visitors to your site and increase online visibility within your chosen geographic areas. Combining a thorough knowledge of Google’s best practices, data-driven insights, with a splash of creativity, we're able to ensure your business appears prominently in local search results. We employ location keyword targeting, localised website content, meta tags, and Schema to name just a few techniques in a range of strategies to ensure your business appears prominently in local search results. Optimising your website in this way creates massive potential for connecting with customers who are actively seeking products or services in the local market.  
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SEO for E-commerce Websites

Our local SEO services are designed to help your business in Dorset, Hampshire or the South West gain search engine visibility exactly where your customer base is. In order to achieve top results, we look at both your Google Business Profile for the Local Map Pack and geo-targeting your website. Featuring in the Local Map Pack is increasingly significant, as it showcases local business listings and maps for location-based queries, often occupying a substantial portion of the SERP above the position 1 ranking.   By optimising for local traffic, we drive targeted visitors to your site and increase online visibility within your chosen geographic areas. Combining a thorough knowledge of Google’s best practices, data-driven insights, with a splash of creativity, we're able to ensure your business appears prominently in local search results. We employ location keyword targeting, localised website content, meta tags, and Schema to name just a few techniques in a range of strategies to ensure your business appears prominently in local search results. Optimising your website in this way creates massive potential for connecting with customers who are actively seeking products or services in the local market.  
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SEO for E-commerce Websites

We pride ourselves on being experts in e-commerce SEO strategies on WooCommerce and Shopify platforms. Our e-commerce SEO services have the single aim of driving motivated buyers to your online shop and increasing purchases, this comes down to our unique skills in creating the optimum targeting in a cross section of your specific market. When it comes to SEO for e-commerce, we have no limits, and are driven by both technical and visual techniques to ensure your site and its products rank well and drive revenue from Google.   By prioritising several key areas, such as creative and end-user merchandising, we can create numerous opportunities for product promotion and carve out a unique competitive niche for your brand. We implement cross-promotion strategies to boost engagement and increase average order value (AOV), ensuring that customers discover complementary products and are encouraged to make larger purchases. Developing a strong site taxonomy, intuitive navigation, and logical categorisation are critical components of our approach, making it easy for users to find what they're looking, tailoring the user journey to meet the specific needs and preferences of your target audience. By integrating these elements, our SEO services not only drive traffic to your eCommerce site but also convert visitors into loyal customers, maximising your online revenue.   In addition to our SEO repertoire, we can integrate conversion rate optimisation (CRO) and user experience (UX) techniques to drive ROI and streamline the buyer journey. These improvements not only make your site more appealing and user-friendly but also boost your SEO efforts by increasing user engagement and encouraging click-through.  
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Search Engine Penalty Recovery

Search engine penalty recovery is an extremely specialised and delicate operation, this is where our detailed team of SEO analysts come into their own. In restoring your website’s performance and reclaiming lost visibility in search engine rankings, we both eliminate the existing breach of Google Guidelines and help to ensure all future risks are minimised. We pride ourselves on being at the forefront of SEO developments and study Google Algorithm changes so we can offer sustainable SEO solutions against best practices with the best chances to withstand future SEO developments.   The skill in our penalty recovery SEO services comes from our ability to analyse what has triggered the drop in rankings. For instance, if your site was penalised for creating multiple doorway pages that funnel users to the same destination, we would conduct a thorough audit to identify these pages and remove or correct them. Similarly, if your site was using keyword stuffing or cloaking to deceive search engines, we would clean up the content and ensure it meets search engine guidelines. Upon successful recovery, your website should regain lost rankings and rebuild its online reputation. In partnership with us, your business can start a journey towards improved website performance and increased visibility in search engine results.  
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WHY WORK WITH US

We'll Help You Get There 

Established in 1995, our family-run web agency has serviced 100's of clients from international blue-chip companies to local entrepreneurs. We're also very involved in the public sector. As we have evolved, we have become specialists in search engine optimisation and conversion rate web design, powering-up our clients to drive online traffic and generate digital leads. But, as a full service agency, we haven't forgotten our roots and provide a full graphic design service covering advertising, print, and exhibition graphics across Bournemouth, Southampton, Winchester, Bath and London.
ABOUT US
Collaborative Client Partnership
We work with you to achieve your goals. We're at the end of a phone, drop us an email or work with us in-person. 
Data-led and Results Driven
Everything we do is data driven to achieve up-trend results.
Family-run Over 25 Years
We pride ourselves on a personalised service, build on trust, reliability and passion

FLEXiBLE PACKAGES FOR FAST GROWiNG BUSiNESSES

Our Services

SEO

Search Engine Optimisation

Our aim with any SEO strategy is to create a competitive niche, target high-intent audiences, and optimise your site for relevancy, authority, and increase rankings.
SEO
GEO

Generative / AI Engine Optimisation 

We aim to increase your visibility in AI search engines by integrating traditional SEO with AI-focused strategies for increased citations in AI-driven search results and zero-click searches.
GEO
CRO

Conversion Rate Performance 

CRO is a series of data-driven improvements that highlight USPs, overcome UX challenges, and eliminate website elements that hinder conversions. 
CRO

JOIN THEIR SUCCESS

Our Loyal Clients

We pride ourselves on our outstanding client relationships, where we deliver data driven results but also offer tailored digital support.

FAQs about SEO

Got questions about SEO? We’ve have answers! Here’s everything you need to know about our SEO services:

How is AI-powered search changing traditional SEO?

Unlike conventional search engines that rely on static ranking factors, AI models synthesise information dynamically, prioritising comprehensive, authoritative content that aligns with user queries. This transformation necessitates a shift in SEO strategies—businesses must now optimise not just for rankings but for AI-generated overviews, conversational AI responses, and zero-click searches.

Is Generative Engine Optimisation (GEO) the future of SEO?

Generative Engine Optimisation (GEO) is not replacing traditional SEO. As AI models such as Google’s AI Overviews, ChatGPT, and Perplexity reshape search behaviour, GEO focuses on optimising content for AI-generated responses, zero-click searches, and conversational search interactions. While SEO best practices, such as keyword optimisation, technical performance, and link-building, remain important, GEO enhances these strategies by aligning content with the data structures and linguistic patterns AI models favour.

Can SEO help businesses appear for zero-click searches?

Yes, SEO can be used to increase visibility in zero-click searches by focusing on featured snippets, AI-generated overviews, knowledge panels, and other rich search results. As search engines and AI models look for concise, authoritative responses, businesses must adapt their content strategies to meet these dynamics, where their information is both easily accessible and credible. Key strategies include implementing structured data (Schema markup) to improve content readability for AI-driven search engines, optimising for question-based queries, and providing succinct yet comprehensive answers. Additionally, enhancing E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals increases the likelihood of content being selected for AI-generated summaries. While zero-click searches reduce direct traffic, securing visibility within these results strengthens brand authority, increases user engagement, and enhances overall search visibility.

What impact does Google’s Search Generative Experience (SGE) have on organic search visibility?

SGE shifts user interactions by delivering AI-generated summaries before traditional search results, reducing reliance on standard rankings. This means SEO strategies must adapt to focus on content structure, trust signals, and domain authority to secure citations in AI-generated responses.

Why is entity-based SEO becoming as important as traditional keyword targeting?

Entity-based SEO prioritises semantic relationships and topical authority over isolated keywords. Search engines now leverage Knowledge Graphs and AI models to connect concepts, making it essential to create content that aligns with entity recognition for improved contextual relevance.

Why is information architecture important in SEO and AI-driven search?

A well-structured information architecture improves crawlability, indexing efficiency, and user experience. AI-powered search engines favour logically organised content with clear hierarchies, making structured data, internal linking, and topic clustering critical to search performance.

How does search intent influence keyword strategy?

Algorithms use user intent in addition to raw keyword matching to increase relevancy of search results. Understanding search intent, navigational, informational, transactional, or commercial, enables content alignment that better satisfies queries, improves ranking performance, and AI-powered search relevance.

How can structured data markup improve AI-driven search performance?

Schema markup helps search engines understand context, relationships, and content elements, enabling better rich results. AI search models use structured data to extract precise answers, increasing visibility in AI-generated responses and knowledge panels.

How should SEO strategies adapt to the rise of multimodal search?

With AI improving image, video, and voice search capabilities, SEO must extend beyond text-based optimisation. This includes optimising image metadata, implementing video schema, and ensuring content is structured for natural language voice interactions.

How will AI-powered search and traditional SEO define the future of organic visibility?

The integration of AI-driven search optimisation with SEO will create a hybrid organic ecosystem where structured, authoritative, and user-centric content remains a big focus. The future of SEO will require a dual approach from businesses in both maintaining strong technical and content fundamentals while adapting to AI-driven search behaviours, ensuring that businesses remain visible across both conventional SERPs and AI-generated results.

UTOPi Digital Optimisation is a division of Cammegh Davies Fleming. Established for 28 years & founded in expertise and creativity 
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