Our Book Launch
A DIY Manual in Building SEO & GEO Strategies for Businesses
Includes SEO & GEO
Beginner to Advanced Techniques
100+ pages of Industry Knowledge
Available as an E-book or Paperback
Save Money With Our DIY SEO Guide
Made specifically for business owners who want to manage and conduct their own organic strategy in-house, our manual offers a step-by-step guide to building a robust framework to implement Search Engine Optimisation (SEO) and Generative Search Optimisation (GEO). Included are both strategies for SEO and GEO, making this guide one of the most up-to-date DIY SEO guides on the market! When you follow these steps and implement the changes correctly, your website has the power to rocket to the top rankings and even claim generative search citations.
In the book we have included steps from beginner to advanced techniques, so even if you're a novice at tinkering with your website, the book aims to grow your knowledge along with your rankings.
The book has been created to be used in a phased approach, starting with SEO fundamentals in creating a robust foundation and equipping you to create a fully comprehensive strategy from the ground up. With your new found understanding in strategy creation, you can steer your campaign exactly how you need it to be. We show you how to find opportunities, create you organic niche and the most efficient ways to plug content gaps in your website.
Inside we uncover our industry's inside tips on how to navigate today's AI-integrated search engines and we haven't just included how to get cited by AI generative search but we have also included our tried and tested AI prompts where AI can help create elements of your strategy.
Meet Our Author
Emmy has been in the SEO industry for nearly 10 years, working both in-house and agency-side for several years. She has had the opportunity to work on some of the biggest names and most competitive spaces within the UK market with past clients including Visa, NHS and Royal & Sun Alliance Insurance. In her first book, she combines practical expertise with a genuine passion for making SEO simple and accessible for everyday business owners. She’s especially dedicated to supporting fellow women in business, a mission close to her heart.
Surrounded by a community of ambitious and inspiring women during her years at private girls’ and grammar schools, Emmy developed an appreciation for the power of determination and collaboration. She went on to refine her skills at university, where she was recognised as the top-performing student in the final year of her business degree - a milestone that reinforced her dedication to supporting others in their success. Through projects like the DIY SEO manual, she aims to forge pathways for business owners and women in business alike and empower local businesses, helping them achieve long-term success.
The UTOPi Rebrand
We have launched UTOPi as a rebrand of our family-run design and web agency, which has been serving clients for nearly 30 years. This reflects our unwavering commitment to staying at the forefront of the ever-evolving digital space. To best serve our clients, our agency recognises the importance of conveying our dedication to innovation and staying ahead of the curve and our pursuit of excellence in web optimisations. By rebranding, we aim to reinforce our position as pioneers in this field, showcasing our ability to adapt, evolve, and lead the way in utilising cutting-edge strategies that ensure our client's online success. This rebranding signifies our continued commitment to offering the latest and most effective solutions in web optimisation while maintaining the timeless values and personalised service that have been the foundation of our agency for almost three decades.
Your Local Agency
for SEO.
A leading agency across the South and South Coast.
Tel: 01794 83 00 42
UTOPi Digital Optimisation
Old Stable Offices
Standon Road
Hursley
Winchester
SO21 2JH
UTOPi Digital Optimisation is a division of Cammegh Davies Fleming
Registered Company 03057611
