Our technical part of the audit includes:
Crawlability and Indexing: An investigation of how AI-model agents and search engine bots access and understand information on your website.
Information Architecture: Analysis of URLs, internal page relationships, navigation and scalability of the site.
Mobile Responsiveness and Site Speed: Verifying optimal display and functionality across devices.
Structured Data Implementation: Assessing the use of schema to aid bots' and crawlers' understanding of the content
We examine your site's structure to ensure a logical, user-friendly navigation system. This includes evaluating
URL hierarchy, internal linking strategies, and the organisation of content, all aimed at enhancing user experience and search engine understanding.
Our unique
GEO approach focuses on enhancing your
brand's visibility in AI-driven search results, such as Google's AI Overviews and platforms like ChatGPT and Gemini. We provide strategies we have developed from our own research, that increase the chances that your content is discoverable and cited in zero-click searches.
The audit identifies areas for improvement across SEO & GEO, creating opportunities such as:
Untapped Keywords: Discovering high-potential search terms not currently targeted.
Content or Language Gaps: Identifying topics or formats that can attract additional traffic.
Technical Optimisations: Implementing fixes that can lead to fast performance gains.
Competitive Insights: Strategies to outperform competitors in search rankings.